Perfumery segment

Niche perfumery has become a true phenomenon in the perfume industry, attracting perfume lovers looking for unique and exclusive olfactory experiences.

Niche perfumers work with passion and creativity to design unique and innovative fragrances. Each niche perfume is often the result of a meticulous and personalized creative process, reflecting the vision and inspiration of the perfumer.

Niche perfumery is also distinguished by the use of the highest quality ingredients. Niche perfumers often favor rare and exotic raw materials, sourced from around the world, to create perfumes of incomparable richness and complexity to offer perfume lovers a true sensory experience.

Each niche perfume tells a story, evokes emotions and transports the wearer into a unique olfactory universe. These fragrances are designed to awaken the senses, move the soul and leave a lasting imprint on the minds of those who discover them.

On the contrary, so-called "general public" perfumes often focus on perfume accessible to the masses, available in supermarkets, cosmetics stores and popular perfumeries.

Collectible perfumes create a bridge between the exclusive world of niche perfumes and the visibility of mainstream perfumes, thus offering perfume lovers varied and innovative options.

The influence of perfumes combining the originality of niche fragrances with the accessibility of mainstream perfumes. These perfumes offer a unique olfactory experience by combining sophisticated notes and original accords while being affordable for a wide audience. These fragrances influence trends, stimulate innovation and offer a new perspective on the diversity and creativity of the olfactory universe.

The main goal of combining niche fragrances with mainstream fragrances is to create unique and sophisticated fragrances that combine the originality and elegance of niche fragrances with the accessibility and popularity of mainstream fragrances.

This combination aims to offer consumers an exceptional olfactory experience, allowing them to discover refined notes and accords. By merging these two distinct olfactory universes, the resulting perfumes offer an interesting alternative for perfume lovers seeking novelty and originality, while broadening the horizons of consumers less familiar with niche fragrances.